Product Marketing Manager - IIM/FMS/MDI/XLRI

Role: Product Marketing Manager

Location: Noida, India

www.SEW.ai

Who We Are

Smart Energy Water, with its innovative and industry-leading cloud platforms, delivers the best Digital Customer Experiences (CX) and Workforce Experiences (WX), powered by AI, ML, and IoT Analyticsto theglobal energy, water, and gas providers. At SEW, the vision is to Engage, Empower, and Educate billions of people to saveenergy andwater.

We partner with businesses to deliver platforms that are easy-to-use,integrate seamlessly, and help build a strong technology foundation that allows them to become future- ready.

Searching for your dream job? We are a true global company that values building meaningful relationshipsand maintaining a passionate work environment while fostering innovation and creativity. At SEW, we firmly believe that each individual contributes to our success and in return, we provide opportunities fromthem to learn new skills and build a rewarding professional career.

A Couple of Pointers

- We are the fastest growing company with over 410+ clients and 1150+ employees.

- Our clientele is based out in the USA, Europe, Canada, Australia, Asia Pacific, Middle East

- Our platforms engage millions of global users, and we keep adding millions every month.

- We have been awarded 140+ accolades to date. Our clients are continually awarded by industry analysts for implementing our award-winning product.

- We have been featured by Forbes, Wall Street Journal, LA Times for our continuous innovation and excellence in the industry.

Who we are looking

SEW Product Marketing Manager will be responsible for owning and executing global marketing programs that have a distinct edge, are innovative, creative, and impactful. We are looking for a hands-on marketer who can give our products and the SEW brand a compelling voice and generate interest in the Energy and Water Utility customers.

This talented and self-driven individual will accelerate our efforts and be a significant part of our high- quality culture.

Technically well-versed and business savvy, we are looking for a blend of passion and hunger to deliver.

- Closely work with product, business, research, and geo sales team to understand the platforms, client needs, industry trends that result in intelligent content and messaging.

- Overall, a highly driven, results-oriented, creative, and nimble problem solver with a 'whatever it takes' attitude

- Run product launches internally and externally. Ensure the new product feature/versions releases are communicated both internally and externally.

- Willing to learn Product, understand user journeys and gain in-depth knowledge of product functionalities.

- Implement marketing and branding strategies for new and existing products across geographies.

- Work closely with the sales team to train them on messaging, positioning, and value propositions. Allabout Sales enablement!

- Maintains relations with external stakeholders by creating and developing specific customer-relations programs, determining company presence at tradeshows and various user group meetings.

- Closely work with partners on joint marketing efforts and maintain the existing relationships.

- Consistently brainstorming and collaborating with the team for new marketing ideas and strategies. Going the extra mile.

- Building a massive following for SEW brand on social media channels such as Twitter and LinkedIn

- Be on top of all competitions, market trends, and industries to compare and create innovative and original content.

- Write Write Write. Develop content from scratch-across all formats. One that gets attention and retains the attention of our target audience - Whitepapers, Case Studies, Brochures, Infographics, POV etc.

- Consistently identifying revenue opportunities within our established client base and managing consistent growth.

- Collaborate and work with designers for eye-catching and intelligent designed creatives and contentassets.

- Executing marketing campaigns, tracking results, and generating new leads.

- Own the SEW digital channels - website, microsites, social media with content that sticks.

- Collaborate with media houses to build SEW thought leadership.

- Plan, organize, and execute industry events, conferences, conduct workshops, roundtable conferences, user group conferences etc.

Basic Qualifications:

- Excellent writing and creative skills. Superb execution and Follow-through must

- MBA in marketing with 5+ years of industry experience from top B-School

- Bachelor's degree in B.TECH computer science or MCA

- Prior experience in product company

- Preferred Energy and Utility experience