Product Marketing Manager - FMCG - IIM/FMS/MDI/XLRI

We are attempting to disrupt the natural personal care space by providing customers a differentiated offering of "fresh" personal care products. We use fresh ingredients such as milk, yogurt, pulp/juices of various fruits & vegetables as well as fresh flowers and leaves to build personal care products for everyday use.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Product Manager

Own conceptualisation, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.

Responsibilities

- Conduct Industry research and analysis on product, competition, growth segments

- Conceptualise and work on creating innovative and disruptive personal care products backed by research and consumer insights

- Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch

- Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)

- New Product Launches : Drive and manage end to end Product Launches

- Work alongside consumer research team to better the customer/product understanding

- Work closely with Research and formulation to drive product development projects

Qualifications & Skills

- MBA from Tier I institute

- 1-5 years of work experience, preferably in FMCG environment

- Consumer rooted Innovation & Thinking

- Creative and analytical bend of mind

- Good organisational and time-management skills

Work Location: Udyog Vihar, Gurgaon