Founder and CEO at OpportuneJobs.com
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Product Marketing Manager - FinTech (5-8 yrs)
The current role is for a fintech which is a cash flow credit company which enables working capital lines to SME to purchase inventory.
The Company is on the hunt for a product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. If you are passionate and love challenges while growing your career, there has never been a better time to join us
1. Product Positioning and Marketing Strategy - Creation and execution of marketing strategy of digital financial solutions. This includes defining product value propositions, market research, competitive intelligence, market communication and creating collateral (product presentation, mailers, flyers, case studies, videos, social media messaging, press releases etc.
2. Market Leadership - Establish The Company as market leader in the digital financial services space through winning awards for successful products and deployments, creating case studies and success stories with clients and securing analyst mentions for products.
Thought Leadership and Content Marketing - Establish The Company as thought leader in digital financial service domain through publications, newsletters, e-books, whitepapers, webinars, articles in print and online media, speaker presentations and notes for CXOs.
3. Partnerships and Collaborations - To get best results from marketing activities, spearhead the collaboration between teams within The Company and with external agencies and clients.