Product Marketing Manager - eCommerce

Name of the position: Product Marketing Manager(Only from digital/e-commerce background)

Experience: 4-7 Years

We are looking for a experienced digital marketing professional who is passionate about driving user acquisition growth through performance marketing and has proven his capabilities in this domain by managing multiple channel / networks at scale.

Job Location: Bangalore

Role & Responsibilities:

- Act as a leader within the organization by defining, executing and owning the Performance Marketing efforts & initiatives and driving them with a hands-on execution.

- Lead and manage performance-marketing channels like - Google, Facebook, Twitter, Networks, Affiliates & more for Mobile Apps & Website.

- Define & measure metrics for performance - ROI, CAC, ARPU & Retention on all digital performance marketing channels

- Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly.

- Budget planning, management, allocation and strategic inputs on all Marketing Campaigns.

- Build & manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function.

- Build strong internal partnerships to drive campaigns in line with goals & objectives of the team with alignment to overall growth & goals.

- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting

- Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale.