Product Marketing Manager - Contextual Advertising Firm - IIM/MDI/XLRI/FMS

About Client

Our Client is one of the world's leading companies in the Contextual Advertising space that provides a wide range of advertising and traffic monetization solutions.

Roles & Responsibilities

We are looking for a seasoned Product Marketing Manager to work within our dynamic ad tech business based out of Mumbai. As the product evangelist you would hold a pivotal role binding product strategy to sales & marketing tactics to achieve successful results

- Shaping the voice of the product by determining the positioning, messaging and external communications to grow a loyal consumer base

- Thorough understanding of consumer demographics, preferences and purchase patterns & influences

- Track KPIs for product adoption across the buyer journey and articulate insights with Product and Marketing leadership

- Executing self-led research and working with cross functional stakeholders to gather, manage and maintain competitive market intelligence

- Work closely with product development team & Business Intelligence team to determine the most profitable course for each existing and new product

- Consistently engage with development teams to aggressively drive product improvement and influence future product roadmaps

- Manage the P&L for the assigned product

- Create periodic reports for senior management to show case key project performance metrics

- Assess the effectiveness of the marketing campaigns that support your products by working closely with the media buying team on an ongoing basis, and report back to the business on required changes

- Spearhead resource planning, recruitment, training /mentoring & performance review of the team managed by you

Key Requirements

- MBA from Premier Business School

- You are Product Marketing Manager with over 4 years of industry experience, at least 3 of which have been spent in managing products at a technology company (preferably in the Internet space)

- You have excellent product management skills and attention to detail

- You have immaculate written and oral communication skills, excellent negotiation skills.