Practice Lead at Smart Source
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Product Marketing Manager - Consumer Durable (7-16 yrs)
Product Marketing Manager with a Top B2B Product Based Durable Brand in Mumbai
Target Companies - Cisco, IBM, Honeywell, Intel, Dell, Schneider etc
- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximising Marketing ROI.
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials-coordinating and socializing with content, creative, sales and broader organization
- Perform industry and competitive analysis to inform the sales process and help positioning and messaging
- Perform ongoing tracking and reporting on B2B marketing initiatives
- Develop and execute B2B marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates
- Integrating marketing actions with external partner organisations and other functions within the organisations.
- Managing Creative and Digital agencies. Coordinatiing internally with respective leads for Media, Events and PR
MBA is must for the role
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