Product Marketing Manager - Big Data Analytics Firm

Product Marketing Manager

About the company:

The company is a Big Data Analytics Company headquartered in Mumbai. It is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.

The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies.

Job Title: Product Marketing Manager

Location: Mumbai

Responsibilities:

- Content Marketing: You'll formulate the content strategy for our website, twitter handle, facebook page, brochures. Creativity and an understanding of social media is a must. You will be responsible for creation of all pitches, brochures and presentations.

- Visualization: Will work closely with design teams to create any collateral for website, social media channels, newsletters & industry reports.

- Search Engine Optimization : You'll need to have a deep understanding of SEO so that you are capable of developing a long-term SEO strategy to raise the organic rankings of important keywords and meet traffic goals.

- Industry and Competition analysis: you'll need to keep track of the competition features and updates. You must be able to review our marketing strategy based on changing industry trends.

- Lead all ATL & BTL marketing efforts.

Requirements:

- Should have worked in a marketing/PR agency or should have experience dealing with agencies.

- Willing to work in a startup environment.

- Excellent communication and writing skills.

- Good with numbers and a love for analytics.

Selection Process:

- Technical Round 1

- Technical Round 2

- HR Round