Product Marketing Manager - BFSI - ISB/IIM/FMS/XLRI

ROLE :

- Create and execute Company's overall marketing strategy.

- Improve customer retention, engagement, and growth on the platform

- Improve Company's brand and customer's trust in the system

- Study user behavior and utilize this understanding to optimize all new and ongoing campaigns

- Scale and improve performance of existing channels

- Measure campaign success set benchmarks, and optimize communication

- Develop seamless processes, ongoing reporting & insights generation, and iterative creative optimization

- Manage and scale the team

REQUIREMENTS :

- If your biggest superpower is go-getter attitude, the grit to get things done, and you have an eye for details, this is for you.

Experience: 7+ years of experience in customer or product marketing at a start-up.

Expertise: You have significant experience leading the development and execution of major integrated marketing strategies.

- You have hands-on experience with customer nurturing, running successful campaigns, webinars, feature launches, creating effective marketing plans.

Quantitative skills: You have the ability to marry strong quantitative capabilities with creative analytical skills to understand the why behind numbers.

Growth mindset: You embrace challenges, welcome feedback, and see effort as the path to mastery. You believe that you and others can always learn and grow.

Ownership: You take initiative to find solutions and focus on what must be done to create success.