Product Marketing Manager - BFS

Collaborate with the Marketing Head to arrive at the planned campaign calendar for the year by taking into account strategic growth plans of the business

- Plan and budget resources for channels based on current- and future-state business

- Keep abreast with the communication campaigns used by competitors, and the latest media trends

- Share reports with Marketing Head for making decisions on course correction in campaign strategy basis metrics on campaigns evaluations

Design a broad marketing strategy and approach addressing the need

- Identify vendor agencies and manage commercial negotiations with them

- Ensure that the creatives comply with the brand guidelines set by ABC

- Adapt the different creatives for different media channels and share with the digital marketing team, analytics team and channel marketing team

Design communication for new product launches, revamping existing products, NFOs, and campaigns

- Understand product note shared by products team before designing the communication

- Plan budgeting and strategy for communication campaigns in collaboration with digital marketing team, analytics team and channel marketing team

Collaborate with the Investor Education team for designing creatives or adapts for their planned campaigns

- Work on ad hoc requests as received from them

- Coordination with the team member to ensure compliance requirements- notice ads, creative approvals, Annual report publication etc