Job Description:
- Develop product messaging that differentiates new products and services from others in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
- Assist sales on calls when appropriate to provide deeper dives into the product
- Speak and present both internally and externally to promote the story of our product
- Develop and implement promotional activities such as promotions and product launches
- Use market research data to determine product pricing
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage marketing budget and approval processes.
- This Role is with B2B SAAS based company.
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