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19/08 Reena
Senior Business Manager at Rekrut India

Views:271 Applications:50 Rec. Actions:Recruiter Actions:8

Product Marketing Manager - B2B SaaS (5-12 yrs)

Noida Job Code: 1142316

Product Marketing Manager


Key Responsibilities:

- Managing brand and demand generation activities to grow brand awareness, pipeline, and drive traffic, conversions and engagements.

- Defining, building, and executing the ABM strategy for key accounts and helping the sales team with personalized selling based on prospect need and persona.

- Crafting and executing effective programs and events to engage senior leadership from large enterprise accounts.

- Collaborating with pre-sales teams, customer success teams, product, an engineering teams, consulting and identifying gaps and areas of opportunity, and contributing to the product development roadmap.

- Analysing market trends and competitors that enable the organization to develop differentiated marketing strategies and influence product decisions to increase market presence and penetration.

Requirements:

- Post Graduate with an experience of 5-10 years, of which 4+ years should be in Product marketing for a fast-growing B2B SaaS organization.

- Should have executed ABM programs at scale with proven results.

- Experience in creating and executing GTM for enterprise customers that have led to high engagement and pipeline building

- Excellent communication, presentation skills, and proficiency in English (written and verbal).

Women-friendly workplace:

Maternity and Paternity Benefits

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