Product Marketing Manager - B2B SaaS

We have an urgent job opening for Product Marketing Manager with a B2B Saas Based company.

Location : Bangalore

Job Overview:

As a Product Marketing Manager at Draup, you will be a key player in shaping and executing the go-to-market strategy for our products.

Your responsibilities will include:

Market Research:

-Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.

- Gather insights to inform product positioning, messaging, and differentiation strategies.

Collateral Development:

- Lead the team of Product Marketing / Content Marketing specialists to create compelling and effective marketing collaterals, including product presentations, case studies, whitepapers, and sales enablement tools.

- Ensure consistency in messaging across all communication channels.

- Track content performance and optimize, asrequired.

- Sales Enablement:

- Work closely with the sales team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.

Customer Advocacy:

- Identify opportunities for customer advocacy initiatives to strengthen brand credibility.

Competitive Analysis:

- Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.

Skills:

- 4-6 years of experience in Product Marketing for B2B enterprise SaaS companies.

- Cognitive and analytical bend of mind, with sharp focus on performance analytics.

- Excellent verbal and written communication skills.

- Good presentation skills.