Product Marketing Manager

We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic marketing team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive product adoption, awareness, and revenue growth. You will work closely with cross-functional teams including product management, sales, and creative teams to ensure successful product launches, market positioning, and go-to-market plans.

Key Responsibilities:

- Develop and execute comprehensive go-to-market plans for new product launches and updates.

- Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.

- Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.

- Create compelling marketing content including product collateral, website copy, and sales enablement materials.

- Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.

- Work with sales teams to develop training materials and support product demonstrations.

- Analyze and report on campaign performance, product adoption, and market trends.

- Participate in industry events and conferences to represent the company and promote products.

- Manage product launches and coordinate cross-functional teams to ensure successful execution.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field.

- 5+ years of experience in product marketing or related roles.

- Strong understanding of B2B marketing, product launch, and go-to-market strategies.

- Excellent communication and collaboration skills.

- Ability to work independently and manage multiple projects simultaneously.

- Experience working with cross-functional teams including product management, sales, and creative teams.

- Strong analytical skills and ability to translate data into insights and actionable recommendations.

- Experience working in the technology industry or related fields is a plus.

If you are passionate about developing and executing successful marketing strategies for innovative products, we encourage you to apply for this exciting opportunity.