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02/11 Deepu Fedari
Consultant at Optout

Views:1469 Applications:520 Rec. Actions:Recruiter Actions:3

Product Marketing Manager (5-10 yrs)

Bangalore Job Code: 1333647

We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic marketing team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive product adoption, awareness, and revenue growth. You will work closely with cross-functional teams including product management, sales, and creative teams to ensure successful product launches, market positioning, and go-to-market plans.

Key Responsibilities:

- Develop and execute comprehensive go-to-market plans for new product launches and updates.

- Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.

- Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.

- Create compelling marketing content including product collateral, website copy, and sales enablement materials.

- Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.

- Work with sales teams to develop training materials and support product demonstrations.

- Analyze and report on campaign performance, product adoption, and market trends.

- Participate in industry events and conferences to represent the company and promote products.

- Manage product launches and coordinate cross-functional teams to ensure successful execution.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field.

- 5+ years of experience in product marketing or related roles.

- Strong understanding of B2B marketing, product launch, and go-to-market strategies.

- Excellent communication and collaboration skills.

- Ability to work independently and manage multiple projects simultaneously.

- Experience working with cross-functional teams including product management, sales, and creative teams.

- Strong analytical skills and ability to translate data into insights and actionable recommendations.

- Experience working in the technology industry or related fields is a plus.

If you are passionate about developing and executing successful marketing strategies for innovative products, we encourage you to apply for this exciting opportunity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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