Consultant at Optout
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Product Marketing Manager (5-10 yrs)
We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic marketing team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive product adoption, awareness, and revenue growth. You will work closely with cross-functional teams including product management, sales, and creative teams to ensure successful product launches, market positioning, and go-to-market plans.
- Develop and execute comprehensive go-to-market plans for new product launches and updates.
- Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.
- Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.
- Create compelling marketing content including product collateral, website copy, and sales enablement materials.
- Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.
- Work with sales teams to develop training materials and support product demonstrations.
- Analyze and report on campaign performance, product adoption, and market trends.
- Participate in industry events and conferences to represent the company and promote products.
- Manage product launches and coordinate cross-functional teams to ensure successful execution.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in product marketing or related roles.
- Strong understanding of B2B marketing, product launch, and go-to-market strategies.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience working with cross-functional teams including product management, sales, and creative teams.
- Strong analytical skills and ability to translate data into insights and actionable recommendations.
- Experience working in the technology industry or related fields is a plus.
If you are passionate about developing and executing successful marketing strategies for innovative products, we encourage you to apply for this exciting opportunity.