Product Marketing Manager

Duties and Responsibilities

- Execute go-to-market product marketing activities in line with the product business plan.

- Drive development plans and performance reviews for the team.

- Own resource planning, assignment and team metrics.

- Drive development of relevant product collateral such as product data sheets, presentations, sales tools and technical white papers tailored for the local market.

- Manage and deliver launch communications, including field training, productivity materials, internal systems and external messaging support.

- Drive, manage and track sales productivity initiatives and campaigns.

- Cross-functional collaboration with Sales, Channel, Marketing Communications & Marketing Programs.

- Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends.

- Work closely with Sales to understand the needs of the marketplace; help to formulate future Product Marketing strategies and tactics.

- Educate, assist and train Sales and Channel teams.

- Engage the relevant media -leader and spokesperson.

- Attend relevant industry trade-shows, sponsorship and customer meetings.

Skills & experience includes:

Basic Qualifications

- Education: Bachelor’s Degree in a technical discipline, MBA preferred

- 3+ years of Product Marketing or equivalent experience

- 4+ years of overall industry experience working with one of more industries.

- Must be highly self-motivated, proactive and self-sufficient

- Understanding of Internet related technologies

- Flexibility to work in a fast-paced environment while managing many projects

Desired Qualifications

- High degree of marketing expertise and business acumen.

- Very fluent in technology.

- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences

- Experience with Enterprise / B2B products and the market.

- Ability to gather data from the market and customers, and analytically determine business priorities.

- A proven history of growing revenue through Product Marketing initiatives for both new and mature product lines.

- Situational fluency, ability to influence and motivate others, and perseverance in handling challenging business situations.

For more details: visit us @
1) https://www.facebook.com/Zyoin
2) www.zyoin.com