Product Marketing Manager

Product Marketing Manager

Experience: 3-7 years

Location: Remote

Minimum Qualifications

- 3+ years of proven experience in product marketing/content writing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Background in copywriting is a must

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Ability to collaborate with copywriters and visual designers

- Ability to collect and interpret feedback

Roles & Responsibilities

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Evangelism - Serve as a company spokesperson and go-to product expert