Product Marketing Manager

About the firm:

Pinnacle Solutions

We are a 10+ years old, established talent acquisition and executive search firm, having served 50+ clients across 3 continents & economies of scale - bootstrapped start-ups, growth phase firms and unicorns. We are at the forefront of emerging trends & our team comprises of some of the best recruiters, who have worked across the world.

About the Role:

Pinnacle Solutions is hiring for one of its leading clients. The PMM will have ownership of establishing the products through strategic and tactical marketing initiatives.

Responsibilities:

- Drive the growth as well as the adoption (retention/engagement metrics) of the Bonds Platform/SBU

- Provide strategic (1-3 year plan) and tactical marketing intervention support (quarterly calendars)

- Build on product messaging that sets the product's offering apart from others in the market, establish unique selling point

- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS

- Identify value props, develop and implement a marketing strategy in conjunction with the the Central Marketing Team (Brand, PR, Digital Marketing Team) and the Sales, Technology Team

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Develop engagement strategies for customers on the platform along with leads, pipeline funnel

Requirements:

- 3-5 years- experience at a consumer/B2C tech start-up in a growth marketing role for particular category/product line

- Experience in retail fintech, investment/ trading/brokerage e-platforms/ wealth tech companies is an added advantage

- Good knowledge of performance marketing, lead generation, and customer acquisition, retention strategies

For future details, reach out at 9370356252