Talent Aquisition Specialist at Pinnacle Solutions
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Product Marketing Manager (3-5 yrs)
About the firm:
Pinnacle Solutions
We are a 10+ years old, established talent acquisition and executive search firm, having served 50+ clients across 3 continents & economies of scale - bootstrapped start-ups, growth phase firms and unicorns. We are at the forefront of emerging trends & our team comprises of some of the best recruiters, who have worked across the world.
About the Role:
Pinnacle Solutions is hiring for one of its leading clients. The PMM will have ownership of establishing the products through strategic and tactical marketing initiatives.
Responsibilities:
- Drive the growth as well as the adoption (retention/engagement metrics) of the Bonds Platform/SBU
- Provide strategic (1-3 year plan) and tactical marketing intervention support (quarterly calendars)
- Build on product messaging that sets the product's offering apart from others in the market, establish unique selling point
- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS
- Identify value props, develop and implement a marketing strategy in conjunction with the the Central Marketing Team (Brand, PR, Digital Marketing Team) and the Sales, Technology Team
- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels
- Develop engagement strategies for customers on the platform along with leads, pipeline funnel
Requirements:
- 3-5 years- experience at a consumer/B2C tech start-up in a growth marketing role for particular category/product line
- Experience in retail fintech, investment/ trading/brokerage e-platforms/ wealth tech companies is an added advantage
- Good knowledge of performance marketing, lead generation, and customer acquisition, retention strategies
For future details, reach out at 9370356252
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