Product Marketing Head - Internet/Online

Product Marketing Head

Director Marketing /Product Marketing

- Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)

- Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)

- Ability to adapt and make changes in the process based on what's working and what's not.

- Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties

- Identify new channels of marketing

- Lead and Mentor team members so that the entire team works towards achieving the business goals.

- Don the role of Product Marketing manager and own messaging across all web properties and product materials.

- Work with an external agency for a specific marketing function (example: Content Marketing)

- Work with a data / contacts agency to commission a lead list based on the customer segments

- In order to execute the activities outlined above, he/she needs to have the following characteristics and skills.

Premier institute is an advantage .and please dont apply if your experience is more than 12 Yrs Experience . Even if you apply it will not work out .

Srini