Product Marketing Expert/Manager

Job description

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Responsibilities

- Study company product & translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies & craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more

- Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets

- Strategize market place ranking and lead generation from market place like Hubspot, pipedrive etc.

Requirement

- Proven experience as a Product Marketer

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Analytical mind and strong quantitative skills