Product Marketing - eCommerce

Conceptualize customer life cycle for both user retention and revenue enhancements.

Implementing customer communication policy enabling different levels of communications to different customer segments and behavior.

Utilize campaign management tools to create, manage and scale up the dynamic campaigns.

Guide Product and Engineering teams for effective mapping of customer events across the lifecycle of user for enhanced campaigns.

Expertise in CLM & User Engagement Programs, Customer Insights & Analysis, in app marketing.