Partner at 3SP Resources
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Product Marketing - Commercial Notebooks Business (5-15 yrs)
- Product Marketing Management :- Overview of all Marketing activities, play a central role of managing the overall marketing program through various distributed functional teams
- GTM : Plan the launches of net-new B2B Commercial products and releases of existing products, and manage the cross-functional implementation of the plan.
- Planning and Organizing : Write detailed plans for new product launches and manage implementation of launch plans
- Callout Ideation : Translate technical details into benefits for the user
- Creatives & POSM : Oversee the ideation, design & production of all sales materials, including presentations, blog posts, advertisements and social media posts
- Competitor Awareness:- Should have good product knowledge & understand competitor strategies
- Customer Management :-Primary Research and analysis and understand the customer need.
- Performance Analysis : Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary