Product Marketing - Commercial Notebooks Business

- Product Marketing Management :- Overview of all Marketing activities, play a central role of managing the overall marketing program through various distributed functional teams

- GTM : Plan the launches of net-new B2B Commercial products and releases of existing products, and manage the cross-functional implementation of the plan.

- Planning and Organizing : Write detailed plans for new product launches and manage implementation of launch plans

- Callout Ideation : Translate technical details into benefits for the user

- Creatives & POSM : Oversee the ideation, design & production of all sales materials, including presentations, blog posts, advertisements and social media posts

- Competitor Awareness:- Should have good product knowledge & understand competitor strategies

- Customer Management :-Primary Research and analysis and understand the customer need.

- Performance Analysis : Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary