Product Marketing - BI & Analytics

Responsibilities:

In this role you will be responsible for articulating and communicating compelling value proposition of BI & Analytics product(s). You will own and drive activities including but not limited to building marketing assets, marketing communications, demand generation and unified branding experience

Strategy:

- Define buyer personas and determine market messages for the products

- Deliver thought-leading content for buyer roles to consume in a variety of formats, including social media, web pages, online events, whitepapers, case studies, brochures, eBooks, webinars, blogs, and infographics

- Ideate strategic marketing plans and creative marketing programs that will contribute to the sales pipeline

- Drive product naming and positioning

- Plan and execute the launch of new products and releases and manage the cross-functional implementation of the plan

Execution:

- Drive lead generation programs with tasks including but not limited to, marketing automation, email marketing, events, webinars and social media communications

- Create compelling storyboards, demo scripts and product presentations

- Ensures that every prospect, customer and product experience reinforces the company brand.

- Influences, persuades and educates target audiences in a simple, memorable, and differentiated way.

- Use PR as an effective tool to communicate about the company's achievements and product launches.



Expectations:

- 3-5 years work experience in marketing

- Passion for developing and maintaining world-class marketing content

- Ability to work in a fast-paced, demanding product driven organization and assume a broad range of responsibilities.

- Demonstrated track record of developing go-to-market strategies based on business objectives and executing these programs that deliver measurable business results.

Please visit www.visualbis.com to know more about us.