Product Marketing Analyst - FMCD

Responsibilities:-

1. Product Positioning and Messaging:

- Study our products thoroughly to identify key features that resonate with our target audience.

- Craft compelling messages that highlight the value proposition of our products, emphasizing unique features and benefits.

- Develop clear and concise product positioning statements that differentiate our connected light offerings from competitors.

2. Content Creation and Distribution:

- Determine the appropriate marketing channels (print, digital, social media) for content creation and distribution.

- Collaborate with in-house or external writers and content creators to produce high-quality marketing collateral.

- Manage a content calendar, scheduling the creation and release of each piece of content.

3. Project Management through the NPI (New Product Introductions) stage and Budgeting

- Outline product timelines for NPI launch and oversee successful project execution.

- Create and manage budgets related to product marketing activities.

- Develop and maintain relationships with external vendors whose products or services are essential for our offerings.

4. Sales Enablement:

- Work closely with the product management team to ensure alignment between product development and marketing efforts.

- Provide sales and other customer-facing teams with the necessary tools, training, and materials to effectively sell our products.

- Provide sales teams with the necessary resources to effectively sell connected light products.

- Develop training materials, FAQs, and competitive battle cards.

- Monitor sales performance and adjust strategies as needed.

5. Market Research and Analysis:

- Stay abreast of industry trends, customer needs, and competitive landscape.

- Conduct market research to identify opportunities and challenges.

-Analyze customer feedback, sales data, and market dynamics to inform product strategies.

6. Go-to-Market Strategy:

- Collaborate with cross-functional teams (product management, engineering, sales, and design) to create effective go-to-market plans.

- Define launch strategies, pricing, distribution channels, and promotional activities.

- Ensure alignment with overall business objectives.

7. Product Launch and Promotion:

- Plan and execute product launches, including coordinating marketing campaigns, events, and collateral.

- Work closely with sales teams to equip them with product knowledge and sales tools.

- Develop and manage promotional materials, such as product brochures, videos, and presentations.

8. Performance Metrics and Analysis:

- Define key performance indicators (KPIs) for product success.

- Regularly assess product performance, market share, and customer satisfaction.

- Use data-driven insights to refine marketing strategies.

9. Collaboration and Communication:

- Foster strong relationships with internal stakeholders, including product managers, engineers, and executives.

- Communicate product updates, launches, and marketing initiatives across the organization.

10. Candidate Profile:-

- Bachelor's /master's degree in marketing, business, or related field.

- 5+ years of solid industry experience in product marketing or related roles.

- Alliance and ecosystem exposure will be a significant advantage.

- Connected lighting industry experience is necessary.

- Demonstrated experience in marketing technical products, preferably in the lighting or technology industry.

- Strong analytical skills and ability to translate data into actionable insights.

- Excellent communication, presentation, and project management skills.

- Passion for innovation and staying ahead of industry trends.

- Proven ability to work closely with product management teams.

- Bonus Points for experience in an IoT and SaaS business with complex hardware and software components deployed across diverse environments.

- Must be eligible to work in Canada without sponsorship.

Seen by Saurabh Mittal at 3:24 PM.