Product Manager - Waterproofing Business

Job Responsibilities:

- Closely monitor changing market dynamics on various important aspects like pricing, production plans, product placement, key product improvement, competition and tracking. Suggest new SKU's at profitable price points to improve share and consumer preference. Drive product launches and scale-up as per the brand calendar.

- New product ideations/developments/project management/introduction in line with Annual business plans.

- Product improvement plan, measuring new product contribution and range selling.

- Product benchmarking w.r.t global and domestic market trends(ASP improvement)

- Business development through, i.e. business growth in addition of new segments.

- Price Mapping (MOP, DNP, MRP)

- Develop /Implement sales training modules and report progress on key matrix.

- Drive channel participation, w.r.t achievement of business plans.

- Sellout management.

- Tokens and targeted painter promotions, displays shop boy trainings and trade or dealer events.

- Enhance dealer portal usage.

- Work with various external/ internal research entities to develop market insight and analyze market trends.

- Plan annual budget and activity calendar for various market development activities.

- Conceptualize, execute and settle various consumer promotions to increase width and depth of placement.

- Maintaining healthy relation with cross functional teams like Supply chain, IT, Packaging, R&D and commercial for enabling collaborative work.

- Engage with supply chain and operations teams for sales forecasting and inventory management of newly launched products. Facilitate a smooth handover to distribution system post product stabilization.

- Create different training modules for internal team as well as end users to generate awareness and give hands-on experience of the products.