Product Manager - Trade - Bank

Hiring for a renowned private sector bank

Key Responsibilities:

1. Competition Benchmarking & Volumes:

- Scan and evaluate competition & industry best practices to ensure product offering is always contemporary in terms of offerings from a client and regulatory perspective

- Define new customer segments where product offerings can be given, and gaps addressed as identified through customer feedback / complaints

- Drive budgets for the business

2. Product Development and Enhancement:

- Evaluate each variant of the product stack and constantly find ways to enhance the product offering to make it relevant for customers.

- Create a structured customer feedback mechanism to evaluate relevance of product/enhancements required to build volumes.

- Work with stakeholders like Operations and IT to enhance the delivery capabilities of the organization for identified set of products.

- Review performance of product against benchmarks and address gaps by means of enhancement in parameters , segments, channels etc.

3. Product Penetration & Right Carding:

- Ensure penetration and usage across all Credit Relationships.

- Ensure right carding at point of sale by working closely with channel/back-end initiatives and providing training to the Relationship / Sales teams

4. Market Visibility:

- Ensure top of mind recall of sales channels by way of trainings/engagements etc. To drive product volumes

- Support sales teams by way of presales tools to ensure effective communication in the market

- Ensure visibility of all variants across digital channels

- Develop plans with Marketing to increase internal / external visibility of product offerings.

Shruthi Acharya
Skillventory