Market & Customer Research
- Identify strategic product investment themes
- Identify, size and define market opportunities
- Collect competitive intelligence and market landscape updates
- Discover and prioritize areas of product that need improvement
- Deprioritize distracting Ideas
- Collaborate with user research & design team to define customer journey maps and user personas, conduct interviews to understand scenarios and needs
Product Offering
- Create and evangelize a product north star vision and roadmap
- Define overall product strategy, portfolio, and metrics
- Create alignment around the product vision and value proposition among executives, management, engineering, marketing leadership and other stakeholders; Author product position papers and investment documents
- Conduct initial build/buy/partner analysis, identify partnership and acquisition opportunities
- Collaborate with engineering to prioritize features for a product area
- Collaborate with marketing to define the end-to-end portfolio pricing, packaging, fencing strategy and conduct win-loss Analysis
- Work with UX design to create initial product mockups and wireframes
Build and Launch
- Inform overall product strategy, understanding and influencing the business's goals
- Partner with engineering to maintain and prioritize product backlog, define user stories, drive trade-off and implementation decisions during development
- Manage product launch, determine desired launch schedule
- Run preview programs with early-access customers; loop early feedback into the product
- Collaborate with marketing to create PR announcements, blog posts, demo videos, go-to-market plan, pricing & packaging, sales training, support material
Post-Launch, Sales Enablement
- Partner with engineering to monitor and regularly report on product performance, usage and other key metrics; Prioritize defects, customer feedback
- Champion hypothesis-driven usage growth; Identify and track metrics to inform product improvements
- Demo new products, features in customer and other public forums
- Collaborate with marketing to give sales demos and provide sales enablement
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