Product Manager - Specialty - Oncology

Job Description for Product Manager-Specialty

Job title - Product Manager-Specialty (Onco)

Job purpose

Develop and Deliver innovative expert strategies in Onco pathology

Duties and responsibilities

- To prepare and implement marketing plans, designing test strategies and activities for their implementation, setting metrics of execution, and follow

- Forecasting and projection of portfolio revenue and promotional expense.

- Responsible for achievement of portfolio target

- To track performance data of the test and portfolio, prepare promotional material

- To manage test life cycles, brand plan for new test launch

- Segmentation, Positioning and targeting for different products in the portfolio, creation of appropriate marketing mix

- To design and implement promotional strategies for both new and ongoing product

- To support sales to achieve budgeted number, optimization of product mix to ensure both top line and bottom line target achievement.

- To provide training to field force and implement product marketing strategies

- To design KOL engagement programme and develop a cohesive relationship with leading KOLs pertaining to assigned segment

- Maintain P&L of test portfolio assigned

- Organize and execute CME/RTM in various part of country

- To arrange and organize annual sales conference

- To work with retail marketing team for designing of various social media campaign and corporate campaigns

Qualifications

- BSc/B Pharm

- MBA from Reputed Institute

- Past exposure in onco segment