Product Manager/Senior Product Manager - Ceramics/Chemicals/Construction

1. New Product Development - Market Potential - Identified product - product development - product evaluation in market - product business plan - test launch - final business plan - product launch

2. Product Profitability - profitability across mix / across Geographic's - profitability improvement program through product design / raw material sourcing - value added products

3. Product Promotion - Promotion in Geographic's across seasonality - product bundling - limited offers based on competitive movement, managing product promotion programs across key influencers.

4. Product Communication - Communication on the product - desired frequency and mode of media - consistency of communication program

5. Solutions Marketing - Develop solutions - communicate, promote and track acceptance, build references, testimonials and communicate to the targeted segment - create product knowledge bank - leverage profitability - translate knowledge bank into sustainable selling proposition

6. Product Sales - Track product sales - review - identify root cause for variance - corrective actions

7. Tracking Competition - Competitive products in similar and substitute market - track performance - track volumes - new product offerings - pricing strategy - below the line activity

8. Product Benchmarking - Evaluate competitive products - develop benchmarking tools - feed benchmark reports to sales team - product improvement plans based on benchmarking results