- Development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
- Liaison with external agencies to deliver initiatives for the brand
- Accurate management of budgets for the brand.
- Creates and delivers operational plans appropriate to life cycle of brand to optimize return.
- Full accountability for brand and delivery of all programs related to it.
- Understanding and use of marketing principles and NP4 process to deliver to customer needs, Disease and market understanding to develop customer insights through appropriate techniques/tools
- Support and Build a team to achieve team goals Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
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