Product Manager - Retail Strategy - Insurance

Profile : Manager (Product- Retail Strategy)

Location - Mumbai

Experience : 1-3 years

Note - Dr is preferrable / Need candidates from GI and SAHI Background.

Job Description:

- Product development, designing, launch and management of general insurance products

- Process & Partner management for health products - coordination at Product, compliance, legal, marketing, operations, and IT.

- Content development, Training management and Sales support

- Follow and analyze market trends to position products.

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies.

- Test marketing product features, releases and ad copy.

- Evaluate products using relevant KPIs and feedback from existing and prospective customers.

- Acquisition: Bringing awareness to the product through content such as social media, copywriting, and blogs. This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team who will create the desired content.

- Engagement: Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action.

- Conversion and Retention: Converting potential customers and keeping existing customers loyal.