Product Manager - Retail

Product Manager

About the Role:

- As the Product Manager you will be responsible for positioning, messaging customer value proposition, research, naming, feature prioritization, product bundling as well as upsell/cross-sell strategies. You'll develop, design and help build breakthrough product offerings that connect our audience to our solutions - highlighting the benefits and inspiring them to work with our client.

- You'll partner with our Analytics, Engineering and retail business teams to bring these strategies to life in a way that will engage our client stakeholders, and will work hand in hand with extraordinary marketers to bring these strategies to market.

- As an advocate for our solutions, you will facilitate learning across the business, across audiences, and across functions to ensure we are delivering greater value to customers, partners and to our client.

Key Responsibilities:

- Develop messaging, positioning, and core value proposition for one or more solution offerings.

- Partner with our Business & Insights teams to develop meaningful findings about defined personas in our business through qualitative and quantitative research

- Use insights, competitors, and the market as the voice of the customer in business, product, and marketing decisions.

- Work closely with the business strategy teams to educate both internal and external audiences about our solutions and their benefits.

- Define marketing strategies to support our customers and grow our business.

- Partner with channel owners to drive and execute integrated go-to-market campaigns that deliver on those strategies.

- Drive and/or support the creation of marketing assets e.g, videos, ads, web pages, etc. that will grow the business.

- Support the delivery of key business metrics measured against company requirements.

- Support strategic business briefs to empower the cross-functional marketing team to drive your business

- Drive product feature and functionalities with UX and Engineering for scalable, well-crafted, end-to-end product offerings

- Present and clearly articulate product strategy to company leadership

- Synthesize and drive product strategy from interactions with customers, business stakeholders, build and manage an actionable product roadmap

- Employ best practice product management methodologies to identify the right problems to solve and the best ways to solve them

- Breakdown complex roadmap into executable small releases.

Desired candidate profile:

- At least 6 years in product management/marketing or similar experience.

- Ability to deeply understand customer needs and develop insights that shape marketing plans and influence product roadmap.

- A strong sense of initiative and follow-through. You have an ownership mindset and do what it takes to take the job done.

- Strong strategic problem solver, with a high level of curiosity and an insight backed approach.

- Ability to analyze opportunities, define objectives and drive desired outcomes.

- Ability to build strong working relationships across teams, lead through influence, and drive decisions through compelling data and communication.

- Experience working with product and business teams in a fast-paced technology company.

- Confident communicator, with excellent oral and written communication skills.

- Comfortable managing through ambiguity and leading flexible, agile, go-to-market tests as a means to identify stable strategies and tactics.

- A good understanding of retail

- Prior experience working with larger retailers is a plus.

- Excellent collaboration skills and the ability to work across teams and hierarchies, build consensus and prioritize initiatives across multiple stakeholders.

- You have a product mindset with a key understanding of what the end customer wants and build products that your customers would want to buy. You are the salesperson for your product.

Compensation: As per the industry standard.