Product Manager - Pharma/Healthcare

Product Manager

Purpose Statement :

Support the franchise in developing and implementing marketing programs in-country in line with defined marketing plans and budgets, conduct investigative research to assess brand image, market share and growth opportunities, implement product launches, and support sales team with training and tracking sales performance.

Key Responsibility :

- Marketing Strategy & Planning: Contribute to the development of marketing plans, ensure effective implementation of marketing plans for own products in country in line with the overall franchise goals and marketing strategy

- Business Planning (Annual operating plans): Track brand/ market performance of product, analyze issues and action plan development within defined AOP and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans

- Market (Market Conditions, Customers, Competitors) Analysis: Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional team & highlight possible modifications to the regional/ franchise marketing plan

- Marketing Operations: Lead execution of marketing plans for own products/ portfolio, coordinate with internal functions and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determine corrective actions in line with AOP, provide timely and accurate MIS on operations

- Product Life Cycle Management: Execute product plans for own country and franchise in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance

- Marketing Communications: Support development of key marketing communications around own portfolio through seeking MR inputs , work closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio

- Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise, plan and execute therapy and Prof education activities.

- Sales Enablement: Understand and align activities to objectives, map development needs & periodically conduct training for the sales teams (product/ positioning/ therapy/ clinical messaging etc.); ensure dissemination of the marketing collateral to sales teams and KOLs, provide guidance on product queries, support as required.

- Quality : Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Client; As interface to Customer and Sales Organization, the role has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.