Product Manager - Paints

Primary Responsibilities:

- Volume and Revenue: Achieve set objectives of overall category numbers along with driving the numbers for select set of products / new products / focus products by adequate support to the sales team.

- Competition Tracking and Market Share: Competitors analysis, measure market share, ensure adequate support for achieving budgeted market share for both volume and revenue.

- New Product development: Identifying Gaps and opportunity areas, developing new products/ranges, concept testing of these products as well as creating and GTM plan for the same. Co-ordinate with R&D.

- ATL BTL communication: Developing the on-ground promotion strategies for the product / product category and delivering the same through BTL in coordination with creative agencies.

Co-ordinate with Brand Team for ATL implementation.

- Regional/National marketing initiatives: Identifying regional priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives

Background required -

MBA from premier institute with 6-8 yrs of Product Marketing experience in Paints/Electrical/ Switchgear / Sanitary ware/Tiles companies

People from Decor & Lifestyle companies, Wallpaper companies can also apply