Product Manager - Online Marketing - Bank

Job Description : Product Manager -Online Marketing

Campaign Management :

- Define target base, concept, creative, implementation and expected results

- E-mailers, SMS designing with help of marketing team and making the same live on bank server

- Liaison with different segment groups to arrive at consensus and obtain approvals for running the campaigns

- Create and analyse monthly campaign performance report

- Work closely with agencies for providing them content and creatives for external campaigns for online and SEM activity

Vendor Management :

- Activate new vendors on system which involves validation of required documents and vendor code creation on system

- Monthly Payout management for all vendors

- Communicate and get the product and policy related changes updated on vendor sites

Bank Bazaar :

- Inorganic applications through activities like e-mailer, SEM, Web-banner

- Regular updation of product and policy related changes on bank bazaar platform

- Responsible for CRM related query handling for sales and phone banking

Alternate Channel & Call center :

- Manage lead management process

- Drive business through call center by providing enablers (script, product description etc)

- Initiate and manage business tracking reports for various online channel activities (e.g. Business progress reports, campaign tracking report)

- Provide disposition feedback on regular basis to aggregator for analysis of quality of leads

- Sample calling and analysis on rejected leads

- Manage and implement website changes (rate change, calculators, product feature communication , make creatives and banners live on website)

Candidates from top B Schools are preferred

Interested candidates please revert asap