Product Manager - Oncology/Critical Care Segment - Pharma

Job Purpose

- Job exist to design & implement marketing strategies for the assigned oncology brand/s, brand building and thus generating business in macro & micro level to improve the market share and profitability of the assigned brand/s.

- Propose strategies to increase market sale size and penetration.

- Timely Submission of applicable Reports / Activity Strategy / Strategy Feedback.

Main Accountabilities / Primary Responsibilities :

- Brand strategy and roadmap

- Develop core positioning and messages for the brand

- Design & develop materials for establishing brand

- Positioning & messages

- Organizing activities like CMEs and participation in conferences

- Training of sales team in association with Medical team

- Set pricing to meet revenue and profitability goals

- Analyze brand performance on a regular basis

- Identify new product launch opportunities

Special Tasks :

- Writing of marketing SOPs

- Participation in target & incentive setting

- Monitoring of KOL investment and analyzing ROI

- Help to monitor inventory and expiry management Plan and schedule customer calls as per the prescribed norms in order to improve & grow secondary sales.

- Timely Submission of applicable Reports / Activity Strategy / Strategy Feedback.

- Ensure follow of COCs & HR policies.