Planning :
- Ability to define the organization's Mobile strategy by understanding the overall Direct sales objectives and industry's perspective.
- Monitor and measure the existing apps & Mobile sites and feed learnings back into the organization's Mobile product roadmap.
- Work with the UX team consistently to gain insight into customer behaviors and roll those insights into product features and improvements
- Think analytically about workflows and the impact of product features on conversion.
- Gather requirements from internal stakeholders for the new requirements.
- Run user focus groups and user feedback sessions during the planning process.
Execution :
- Execute against the product roadmap with timely delivery.
- Own and continuously prioritize product enhancements.
- Partner with external vendors to have clear project goals, deliverables, and timelines.
- Communicate product and business requirements by documenting high-level requirements and user stories.
- While not a developer, you should be able to speak to technical professionals about platform capabilities and possible trade-offs to product requirements
- Head - Mobile Platforms is the strategy & execution owner of the Mobile website & Mobile applications across various platforms both technical as well as Business perspective.
- To collaborate with the Portal UX and Design team to produce clear wireframes, workflows and visual designs ready for handoff for development.
- Ability to conduct meticulous UAT testing, bug fixing and usability, ensuring zero tolerance towards the errors/bugs across the mobile platforms.
- Ability to perform qualified data analysis to identify the trends in website traffic/behavior which would further help in taking informed decisions around personalization.
- To increase performance and productivity of Agency and track work assigned on a regular basis which includes organizing quarterly meetings.
- Lead the overall team's effort towards innovative designs and solutions to external mobile ecosystem like Twitter/ Facebook & new age user captive applications in order to improve eCommerce objectives.
- Ability to write the overall strategy documents, effective stored procedures, SOP- s, BRD's & Business Requirement Documents for various applications.
- Manage performance, holding self and team members accountable to effectively and efficiently complete work responsibilities.
- Ability to quantitatively analyze new features for the Mobile site/ Mobile app to drive new product directions/features and propelling the Mobile app usage and downloads.
- Own/Implement the Mobile Wallet & Mobile payments strategy to propel the volumes and customer experience.
- Create daily/weekly and monthly reports giving detailed insights on functions that are being managed.
Candidate's Profile:
- The candidate must be an Engineering Graduate from a premier institute with a minimum of 6 years of experience in Mobile product management role with a minimum of 2 years in managerial capacity. Master's Degree will be an advantage.
- Detailed understanding of iOS, Android & Windows development standards & latest mobile solutions available in the landscape.
- Deep understanding of app & Mobile site design guidelines & Integration of third-party mobile attribution & notification services.
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