Product Manager - Martech - eCommerce

To ideate, build, oversee and manage products on daily basis through data insights, customer studies, competitive comparisons & benchmarking, stakeholder interviews and closely work with tech team to build product strategy.

MAJOR DELIVERABLES:

- Oversee and manage the product on daily basis.

- Continuously tracking and monitoring consumers, customers and competition and preparing insights & benchmark reports on the same.

- Collaborate with usability and technology team to develop a deep understanding of customers, identify gaps in core product functionality and help build right set of features and track adoption for same.

- Rigorously monitor key performance metrics and coordinate with various teams to take corrective actions if needed.

- Gather detailed functional requirements and create product requirement (PRDs) and other documents to support rapid development and effectively manage trade-offs between costs / schedules versus customer benefits.

- Ensure PRDs, flow diagrams and wireframes are properly translated to live site and drive problem resolution once new features have gone live.

- Engage in defining a strategic creative direction for product and marketing communication.

- Provide analytics based insights to help marketing team optimize marketing spends.

- Champion customer satisfaction by working with customer support team, oversee customer grievance resolution and trouble shoot in case of escalations.

- Work with various support teams (technology, design, marketing, contracting) to manage operational issues such as fulfilment, external partner relationships, legal and other compliances and customer conversions.

RIGHT PERSON :

Essential Attributes

- Product Design & Development skills

- Strong process orientation

- Mobile first thinking

- Analytical skills

- Strong Communication

- Using Data to take decisions

- Strong Engineering Skills ( System Architectural models)

- Data modelling experience- SQL and NoSQL

- Knowhow of lifecycle of machine learning models.

- Very Strong understanding of tag management and web analytics

- Understanding of Data Flow and Data visualisation

- Very strong understanding of an automation marketing tech stack and generic integrations

- B.Tech (CS) with professional experience in data engineering and automation marketing

- Ability to plan, track and executive different projects

- Exposure on Agile processes, Jira

- MPP exposure added advantage

- Experience in planning out the releases

- License management of analytic tool-sets

Desirable Attributes: 

- Strategic capability

- Dealing with ambiguity