Product Manager - Marketing

Responsibilities :

- Support ideation, vision, strategy and roadmap for key marketing initiatives and projects.

- Define and drive feature specification, work closely with engineering teams to deliver against the roadmap for your ownership area.

- Work with internal and external partners to gather feedback, manage dependencies.

- Regularly present new product plans, product development progress and engage with the product team, performance marketing teams, Affiliate managers, Operations team and the PMO team

- Drive rhythm of business activities within the team and across the org to ensure end-to-end success of initiatives

- Ensure customer success for all customers, working closely with key stakeholders

- Define, and track usage & business success metrics.

You will maintain key relationships with:

- Chief Product Officer - Martech

- Senior Product Managers

- Performance marketing teams

- Marketing operations

- Mobile apps team

- Platform engineering teams

- Data engineers and analysts.

Knowledge/Expertise/Qualifications:

- An engineering or an MBA degree with 3 - 5 years prior experience in the Digital marketing / Performance marketing domain is strongly preferred

- Very strong hands-on experience in tools like Google Ad words, Google Tag Manager, FB Business manager, Google Analytics, Snapchat etc.. is a must-have

- Possess good knowledge of Mobile acquisition tools and mobile attribution platforms such as Appsflyer is crucial

- Experience with App store optimization, app submissions across iOS app store / Android play store preferred

- Good knowledge of app store / play store policies and impact on acquisition funnels

- Experience with acquisition platforms like Income Access, NetRefer etc.

- Fluency with requirement analysis, requirement design, product marketing, product planning and requirements engineering

- Excellent understanding of acquisition funnels across channels esp. Mobile apps