Product Manager - Manufacturing Firm

Key Result Areas - Supporting Actions

Achieve all the target numbers for the product - Achieve the targeted numbers for the product one is responsible for.

- Attain the numbers for select set of products / new products / focus products by adequate support to the sales team.

- Track, measure and attain set goals on market share for both volume and revenue for the product.

- Refer to competitors' analysis to aid achievement of all the target numbers for the product.

- Provide inputs for own product to enhance the product by tracking and analyzing feedback from the market.

- Front end the execution of the new product development initiatives to ensure continued value enhancement of the product - Partner with Group Product Manager to provide inputs on new variations or ranges for the product.

- Perform periodic product and market reviews to identify gaps and areas of opportunity for the product.

- Liaison with Group Product Manager to brainstorm new product variation ideas for the product.

- Follow up and coordinate product testing of new products/ranges in partnership with the R&D team.

- Execute the GTM plan for the new products for the product.

- Conduct the BTL communication for the product - Coordinate the on-ground promotion initiatives for the product.

- Implement on-ground promotion activities through BTL in partnership with creative agencies.

- Coordinate and follow up with the Brand team to ensure implementation of ATL activities.

- Execute Marketing activities and initiatives for the product - Refer market requirements to provide inputs for development of collaterals and POS elements to help promote the product.

- Coordinate with various marketing vendors and agencies to ensure smooth and timely execution of the collaterals.

- Refer regional priorities and opportunities to suggest comprehensive marketing initiatives to achieve identified objectives.

Fulfill the demand of the product - Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.