Product Manager - Manufacturing Firm

Product Manager

- Assist the Sr. product manager & drive the product and business-planning process across cross-functional teams of the company

- Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective

- Assess current competitor offerings, seeking opportunities for differentiation

- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch

- Work alongside with marketing & creatives team to develop product marketing campaigns, social media creatives, presentations & other similar assets that are required to push product sales.

- Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams

- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans