Product Manager - IT Hardware Industry

Responsibilities:

- Analyse the competition and industry trend and identify opportunities

- Formulate the product strategy to build brand premium against the competition

- Build the product portfolio; select and customize products best suitable for the target segment

- Analyse competition communication and develop a best suited positioning strategy for every product with support from Marketing team

- Position and price each product correctly

- Ensure the message delivery of product strategy, product selling points, and price to sales team, marketing team, and channel customers

- Provide product improvement/differentiation suggestions to HQ

- Design margin structure and rebate programs within the budget limit to maximize channel/distribution partners- motivation

- Manage the promotion and price support budget; clear special price to strategic customers and design promotions to boost the sales

- Project accurate sales forecast and plan timely supply

- Plan new product launches and product transition

- Handle operational issues associated with business, including but not limited to, product issue, supply constraints, service issue, compliance issue, and regulatory changes

- Streamline and improve the process of supply chain management and minimize inventory risks and losses

- Negotiate the commercials with large accounts

- Coordinate with HQ to ensure best possible support/investment to India

- Analyse competition communication and develop best suited positioning strategy for every product with support from Marketing team

- Build and verify all marketing communication content pertaining to the product to consumers as well as channel partners

- Formulate detailed New Product Introduction plans with enrollment of cross functional teams and tightly manage activity timelines

- Conduct intensive engagement with consumers and channel partners to gain first hand market insights

- Support training team with content and inputs to create an effective training program

- Support distribution team on formulating an appropriate new product placement plan

- Coordinate with HQ to ensure best possible support/investment to India

- Drive, support, and participate in all strategic projects.