Job Responsibilities :
- Develops and manages Insurance in a Box platform by identifying potential use cases; conducting market research; generating market requirements; determining specifications, production timetables, pricing, and product positioning; developing marketing strategies.
Job Duties :
- Determines enterprise customer needs by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product enhancements by reviewing product specifications and requirements; appraising new feature ideas and/or product or packaging changes.
- Assesses market competition by comparing the company's product to competitors- products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with the Business team to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Brings new products/features to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and delivery.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data
- Completes operational requirements by scheduling and assigning employees; following up on work results.
- Maintains product management staff by recruiting, selecting, orienting, and training employees.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
Requirements & Desired Skills :
- Product Management
- People Management
- Understanding the Customer
- Product Development
- Requirements Analysis
- Pricing
- Planning
- Competitive Analysis
- Sales Planning
- Inventory Control
- Financial Planning and Strategy
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