Product Manager - Healthcare/Pharma

Job Description

Title : Product Manager

Department : Renal- Nephrology

Reports To : Group Marketing Manager

Position Location : Gurgaon

Peritoneal dialysis (PD) is a treatment for patients with severe chronic kidney disease.

Position Objectives : Marketing support for the PD & APD portfolio { Peritoneal Dialysis (APD) therapy.

Position Duties :

- Strong implementation of marketing ideas and activities in coordination with the sales team

- Understanding and presenting market requirements by conducting market research supported by visits to customers and non-customers

- Developing and implementing a company-wide go-to-market plan, working with all departments for execution and conducting periodic reviews measuring engagement/activities and business output

- Design and implement activities along with Medical Affairs for KOL advocacy to drive awareness and therapy salience

- Understanding digital marketing like email campaigns, online marketing and use of digital media's for promotion

- Competitive intelligence for Renal products

- Drive training agenda internally for the sales team along with Medical Affairs

- Understanding of Scientific engagements with Nephrologists

- Stay updated with the latest trends and practices in the industry

Skills & Qualifications :

Qualification :

- Management qualification

- Science/Pharmacy/Biotech graduation

Experience :

- 2 years of work experience with 1 years in Product management

- Should have worked in health care/Pharmaceutical industry

- Exposure to digital marketing

- Demonstrated Strategic intent in marketing/product management

- Demonstrated strong execution capabilities

- Research and analytical capabilities