Experience in Gynecology portfolio
- Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
- Development of Brand Development Strategy
- Development of marketing activities and product promotional campaigns (marketing programs)
- Development of brand positioning, communication strategies and promotional tools & inputs
- Direct marketing and promotional activities to most opportunistic market segments to maximize penetration
- Liaison with production & supply chain department to ensure availability of stocks as per billing plans
- Developing Customer Relation Activities in influencing decision-makers / influencers
- Driving implementation through the sales team
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