Product Manager - Electronics

Product Manager / Electronics / Chennai

Role : Product Manager

Company : Electronics

Location : Chennai

Experience : 6-15 Yrs

Responsibilities :

Develop & Launch New/Variant Products :

- Do Market analysis/research for the defined product / customer / industry segment (including VoC collection).

- Derive product characteristics / specifications and define the USPs (unique selling points)

- Assess potential market size, current competitors and their product portfolios

- Develop Business Model & Financial Model (Cost & Benefit Analysis - ROI)

- Identify and evaluate Risks. Propose mitigation plans

- Understand MoP (Market operating Price ) and Finalize Product positioning & Go-to-Market strategies

- Facilitate Field Test (CUFT Customer usage feedback test) and collect Feedback

- Finalize Service strategy

- Release PIN (Product Initiation Note), PRN (Product Release Note) and MGPP (Multi Generation Product Plan)

- Provide Product Training to Channel & Corporate Sales Team

- Prepare Technical Materials for LDP (Learning & Development Team)

- Prepare Printed & Electronic Promotional Materials, Carton Artworks etc.

Provide Technical/Domain Expertise to Sales/Pre-Sales Team :

- Co-Calls with Sales team on High potential customers Product Presentations & Demo

- Lead Marketing Events / Exhibition stalls

- Provide product comparison and tender product spec compliance documents

Continuous monitoring Competition/Market dynamics for introducing Variants or New Features :

- Monitor and incorporate industry innovations

- Define new features and its market potential. Work with Engineering team to operationalize

- Publish periodical market information to internal team

Specific Knowledge :

Should have knowledge of :

1. POS & AIDC customer domains and

2. Thermal printing & Barcode/RFID technologies

3. Bio-metric & IoT Product domains