Director at ReGraduate
Views:151 Applications:39 Rec. Actions:Recruiter Actions:6
Product Manager - Direct To Consumer Business - Retail (6-10 yrs)
We are hiring a Senior Product manager for a Direct to consumer (D2C) business of a leading retail company
An engineer turned MBA from top colleges with product marketing, product management experience of 6-10 years is an ideal fit
Customer Flow Management:
- Optimize the member shopping experience on Brand.com to drive engagement and retention
- Establish a deep understanding of user needs and design growth-oriented product experiences to deliver on metrices
- Collaborate with UX, design, product, engineering teams and third-party vendors as well as business stakeholders to deliver on product vision
- Continuously improve product / website management with agile development processes
Drive Product Growth
- Develop the Brand.com's strategy to deliver the business growth.
- Drive revenue targets and manage the P&L of Brand.com
- Understand industry trends and can experiment to increase the traffic and conversion of the entire platform
- Direct integrated campaigns that will deliver an increase in conversion rates, overall investment and manage margin performance across a variety of product lines.
- Works closely with marketing team to nurture top of the funnel and create necessary nudges through push notifications, emails, and various other communications to drive conversion
- Look at key metrics like LTV, CACs, Pay-back period, etc and keep them under control
Analytics:
- Continually analyse and recommend tactics to drive top-line growth and profitability for the D2C channel.
- Find actionable cross-functional insights through testing, funnels, cohort analyses and user segmentation, to identify new levers to help move key business metrics.
- Influence the brand positioning, feature prioritization and go to market strategies through data.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.