Product Manager - Digital Product & Innovation Team - Education

Job Purpose:

The incumbent will be a part of Aakash Digital Product & Innovation team. This team is shaping Aakash2.0 and spearheading its digital strategy to drive business growth. The mandate is to build digital products and drive those as a separate line of business

Essential Duties and Responsibilities:

He/she will take complete ownership of a product or its subset/features and report into - Head - Digital Product & Innovation.

The role is a combination of Strategy, Business Analysis, Product Management, Digital Marketing and Product Operations.

Responsibilities:

- Own P&L of a product (or a product segment)

- Drive product development, operations & sales/marketing

- Strategic and tactical planning based on data analysis, competitive analysis, research, customer feedback and organizational strategy

- Define KPIs for the product (traffic, downloads, active users, paid users, registrations etc.) and ensuring that the - numbers- are met

- Crystallize business requirements for products/solutions/features

- Release planning and prioritization of release features/enhancements

- Product review and testing

- Interact with technology team/vendor to:

a) Get the product/solution implemented

b) Review progress made

c) Resolve user issues/queries

- Interact with stakeholders in other functions like academics, finance, marketing, sales, operations, customer support etc.

- Driving product Marketing - both Digital marketing and offline

- Spearhead strategic initiatives and external alliances

Qualification:

- MBA + B.Tech/B.E.

Skill Requirements:

- 5-8 years of experience - ideal will be a combination of software development, product management and digital strategy

- At least 5 years of product management experience with an internet/mobile product

- Good understanding of Mobile app ecosystem and app marketing

- Basic knowledge of at least one OOP language

- Good problem solving and analytical skills

- Strong business acumen and ability to understand consumer requirements

- Good understanding of UI/UX

- Ability to formulate business strategy as well as an operations plan

- Basic understanding of digital marketing and Google Analytics