Product Manager - Digital Marketing - MarTech

Product Manager- Digital marketing(Martech)

1. Leading software development team and building products using NodeJS, ReactJS, HTML5/CSS3, PHP, NoSQL, MySQL using micro-service architecture. Manage website development using WordPress, Drupal etc. Running performance tuning and optimization of code and databases

2. Experience in (1) Code versioning tools, such as Git , SVN , Team Foundation etc. (2) container technologies like Docker and Kubernetes. (3) CI/CD tools like Jenkins , Bamboo , CircleCI etc. (4) Unit testing tools like Mocha / Jest / Selenium (5) Static code analysis tools like SonarQube , DeepScan etc

3. Experience of software development life-cycle and best practices using Agile / SCRUM and using ALM tools like Tuleap , JIRA , CodeBeamer etc. Chairing agile development sprints and planning meetings with teams and stakeholders

4. Experience in digital marketing tools like HubSpot, Marketo, Adobe CX, Oracle Eloqua, Mautic and experience in working on tools/products related to email marketing campaigns, lead generation and lead nurturing, visitor tracking and analysis, website management and optimization etc.

1. Working closely and collaboratively with the Co-Founders and the CMO Team in driving MarTech Programs and Innovations to automate end-to-end marketing funnel.

2. Lead the MarTech project road-map with complete responsibility of planning and executing projects for Marketing department and Business teams. Work with CMO Team to streamline marketing engine pipeline.

3. Engineer a robust and scalable MarTech stack that will power the Marketing Engine Pipeline by integrating end-to-end marketing technology products. Research and recommend new marketing technology products that aligns to Marketing / CMO Teams business goals

4. Manage marketing automation products throughout the product lifecycle, gathering and prioritizing product requirements, identifying the best possible technology alternatives to achieve the desired business goals

5. Provide Marketing / CMO team with tools and products required for list building, contact building, email campaigns, lead scoring, website visitor tracking. Provide them with data that will power audience behaviour analytics, market segmentation / lead segmentation based on demographic, geographic, firmographic, psychographic characteristics, etc.

6. Build and Manage company website and keep improving the website for SEO, speed optimization, responsiveness etc. Act as consultant to Marketing / CMO Team in proposing best User Experience for B2B website and user journeys

7. Run and Operate marketing technology products as an administrator and serve as product evangelist for all products in MarTech stack

8. Monitor data quality within marketing technology products and recommend / action correction plan to ensure transparency and accuracy of data in the MarTech stack

9. Identify and sundown outdated or unused marketing technology products. Consolidate existing products/services to reduce cost of operation and increase systems efficiency

10. Perform data privacy and InfoSec compliance reviews for Marketing touchpoints like email campaign, website etc.