Product Manager - Digital Marketing - FMCG/Retail/Paints/Consumer Durables

Product Manager Digital Marketing - FMCG / Retail / Paints / Consumer Durables

- Retail Digital Experience

- Evaluate and work with partners to develop digital tools that deliver elevated personalized customer experiences in store

- Responsible for end-to-end management - from ideation to launching POCs to full roll out in aligned business timelines

- Monitor, evaluate and drive product adoption

- Channel Fulfilment

- Develop third party alliances that can enable a unified journey and define engagement terms and SLAs

- Integrate the store digital tools with the enterprise systems to build a unified ecosystem

- Support product teams in planning and executing successful brand activities

- Enable smooth operations

- Draft policy and process documents for standard operations across platforms.

- Troubleshoot any breakdowns in digital journeys and working closely with IT and business teams to resolve the same

- Manage content for the deployed digital system in coordination with central content team

- Work closely with ECom, IT, marketing, sales & external partners to achieve business objectives.

- Digital product strategy

- Conduct user research and become an expert on consumer journey

- Benchmark competition, track trends and stay up to date on digital best practices

- Define product roadmap based on the business strategy, industry best practices and new technologies being introduced

- Leverage data for insights and decision making

- Define and implement the key metrics for evaluating performance of digital tools Use analytics to improve store experience and build a connected user journey

Skills / Experience Qualifications :

- B.Tech IT/CSE, MBA in Marketing from premier B-Schools, batch 2016-20 - should be currently with any new age Tech online firms pref Retail

- 2-5 yrs in digital marketing / multi channel/ Omnichannel marketing is a must

- Knowhow of digital systems for retail is desirable

- Experience with start-ups in building material/retail is preferred. Usability and customer-focused design experience a plus

- Passionate about building great products that solve customer and business problems.

- Ability to work across multiple cross functional teams